Resources for campaigns and advocacy

Here are resources and further reading to help you strengthen your campaigning and advocacy work.

Amnesty International’s Campaigning Manual

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This manual was designed for Amnesty’s own campaigners, but has some helpful tools and ideas. Chapters 1 and 5 will be particularly useful.

The Syria Campaign’s Campaign Guide

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This guide shares case studies from the organisation’s own campaigning experience, as well as reflections on what went well and what could have gone better. It’s an honest and transparent account, particularly useful for those that want to engage in human rights campaigning.

The Advocacy Hub: Blog

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The place to go for some in-depth reflections on advocacy and its impact.

The Advocacy Iceberg Podcast

listen to the podcast

A podcast devoted to just campaigning and advocacy. Each episode interviews and new campaigner and delves deep into how change happens and how advocacy and campaigning can contribute to it.

Bond: Theory of Change for advocacy and campaigns

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Delving deeper into theories of change.

New Tactics in Human Rights: Powerful Persuasion

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Ideas for how you can increase your power in lobbying meetings.

New Tactics in Human Rights

View the case studies

Look at case studies of tactics carried out around the world – and what worked well and what didn’t. 12 basic guidelines

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Some interesting communication tips for your campaigns – particularly around audience.

ODI: ROMA - A guide to policy engagement and influence

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This guide is particularly useful for organisations thinking about how to monitor and evaluate their work.

Fenton Communications: The 9 Laws of Successful Advocacy Communications

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A list of things to think about before your advocacy and lobbying meetings.

ICCO’s Guidelines on Lobbying and Advocacy

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These guidelines have some helpful tips for your lobbying and advocacy work, particularly with decision-makers.