Social Media 1 – Introduction to Social Media

What are social media?

Social media is ‘social’ because it is:

Setting up a successful social media plan involves first and foremost:

What is the most courteous way to engage with highly-visible individuals, groups, and organisations (‘influencers’) over social media:

What does research suggest is the most effective way to gain results from your social media presence?

On Twitter, Instagram, and other space-limited social media overviews, what essential information should you include in your organisation bio?

In general, your profile pages should:

Select the best tip for how to maintain an effective presence on Facebook:

What of the following would most strengthen your Facebook profile page?

What makes the most effective profile picture when using social media as an organisation?

Turn your social media traffic into subscriptions by:

The best way to engage with your audience is:

You want to create the kind of content that:

We know people have a limited attention span online, so we should:

How do you ask people to help you promote your campaign?

How can you find advocates for your campaign on social media?

Once you have planned, written, scheduled, and launched a social media campaign, are you through?