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Evaluation (6)

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Question X

X Question
Why you should not ignore Snapchat when setting up your social media strategy?
- Because it is very popular among millennials, who are a big age group
- Because Snapchat users are watching 10 billion videos a day
- All of the above
Correct

Incorrect
Question X

X Question
How is a video good for recruitment?
- Video is not good for recruitment
- By showing recruits and volunteers in action and by filming them giving testimonials
- By converting the text you want to share to a video, after all it is the text that matters
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Question X

X Question
Why do native videos on Facebook result in more engagement?
- Because it is easier to share them
- Because they can play automatically if you don't choose otherwise
- All of the above
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Question X

X Question
If you’re considering producing a video to support your campaign, what is true?
- ‘Create once, share everywhere’: every network has support for video, so you can exploit that and use the same piece of content everywhere
- Each network has its own culture and requirements: this will govern how you present your campaign, from the kind of content to the duration of the clip
- Only the most expensive and slickly-produced videos get viewed: you must invest significant resources in creating video for social media
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Question X

X Question
When creating video for image- or text-focused platforms such as Facebook, Twitter, Instagram, or Snapchat, what should you make?
- A short video (less than 30 seconds) that includes a call-to-action at the end
- Don’t bother: videos are only permissible on YouTube, and have no place on other popular platforms
- A video of at least 30 seconds, containing an in-depth discussion of your appeal
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Question X

X Question
When creating video for YouTube, what should you consider?
- Being concise and to the point in scripting your video, including writing clear and relevant text for the description field below the video
- Don’t worry about scripting your video, without length limits you can take as long as you like to make your point!
- How to ‘jazz up’ your content to make it accessible to youth audiences, since everyone knows YouTube is for young people only
Correct

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Question X

X Question
When shooting your own video, you will need:
- High-end camera and lighting equipment, because everything is in HD these days
- A recent smartphone and careful lighting, because consumer-grade tech will allow to you produce mobile-ready video
- To book time in professional production facilities, because a polished look is essential
Correct

Incorrect
Question X

X Question
Adding subtitles to mobile video is:
- Recommended for all videos, as it is likely your audience aren’t able to stop and listen, but they will be free to stop and read
- Recommended only if you are targeting different language groups or deaf audiences
- Unnecessary, as video is intended to target lower-literacy audiences who cannot read
Correct

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Question X

X Question
Your most active audience uses a platform that only allows very short videos, but you have a more complex piece of information that you want to share.
- Break the information into smaller chunks, and hope that your audience will follow a sequence of videos
- Create your video for YouTube, add appropriate keywords to increase its visibility there, and link to it from your other platforms (driving traffic)
- Create your video for YouTube, don’t mention it anywhere else, and hope it will build a fresh audience for you
Correct

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Question X

X Question
After deciding where to place your video, how should you prepare?
- Write a script (and draft interview questions, if applicable), plan your shots in advance, and test all your equipment
- Don’t plan anything ahead of time: authentic spontaneity is the most important thing in social video
- Decide on a general topic and then hire a professional team to take over: let them dictate your message
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