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Question X

X Question
Why do people engage more with images?
- Because people on social media are lazy and don't like to read texts
- Because a good photo can catch their attention while scrolling down more than a text
- All of the above
Correct

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Question X

X Question
How can you get the most out of images on social media?
- By bombarding your followers with photos
- By adding as many hashtags as possible to your photos
- By sharing moderately, good quality and relevant photos
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Question X

X Question
How can one picture be “worth a thousand words”?
- Because a picture is often more powerful than text, and therefore can affect people more
- Because pictures are usually followed by long texts to describe them
- Because freelance rates for photographers (per image) as compared to writers (per word) is generally a 1:1000 ratio
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Question X

X Question
Material released under a Creative Commons license will typically allow it to be:
- Freely used, shared, and/or manipulated by anyone, without attribution
- Used and shared by anyone, but only with proper attribution
- Used, shared, and/or manipulated only by the rights-holder
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Question X

X Question
What category of Creative Commons licensing allows material to be reused as long as it is passed along unchanged and in whole?
- Noncommercial (NC)
- No Derivative Works (ND)
- ShareAlike (SA)
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Question X

X Question
Which of the following is true about sourcing images online?
- Any image you find online is fair game to use as you like
- All images uploaded to the internet are copyright the original uploader, and cannot be reused
- Reputable image sourcing sites will include licensing information for each specific photo
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Question X

X Question
When choosing images to use in a multi-platform campaign, you should select:
- A high-resolution photo that you can resize (scale and crop) to fit different platforms’ requirements
- A photo of moderate size and shape, that you hope will look fine on different platforms without any manipulation
- A unique photo for every platform, choosing original images which already match your target platforms’ dimensions
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Question X

X Question
If you follow the rule of thirds, you will:
- Always mock up three options for every piece of social media content, because the third try will give you the best result
- Repeat each social media post three times to ensure maximum reach
- Shoot or crop a photo to place the most important part of the image approximately a third of the way through the frame
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Question X

X Question
If you want your Twitter followers to see photos (and the stories to accompany them!) that you’ve posted on Instagram or Facebook, you should:
- Include only a quick summary of the new material in your tweet without uploading a photo directly. Your written description will be enough, people will be enticed to click through without a photo
- Upload a key photo or two to Twitter, and include a link and short description inviting them to click through for more content
- Accept that your audiences on each platform will be separate groups, and just duplicate all material without making reference to other networks
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Question X

X Question
Which of these statements is most true about cropping photos?
- Cropping out significant elements is fine if the end result better suits your message
- Cropping should be used to make a photo’s composition more visually compelling
- Cropping will never change the message of your photo, it is only used to make the picture fit different social media platforms
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