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Evaluation (4)

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Question X

X Question
How do you ask people to help you promote your campaign?
- You don't need to ask them, sharing content that proves the rightness of your cause will automatically encourage them to help
- By sharing engaging content that supports your cause and including your call for help
- Just ask them to do that, they will rush to help you
Correct

Incorrect
Question X

X Question
How can you find advocates for your campaign on social media?
- By building a good outreach plan for your campaign on different social networks
- By announcing your goals on your social pages and waiting for people to react
- You can never find advocates on social media
Correct

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Question X

X Question
What is the goal of UNHCR #withrefugees campaign?
- To gather signatures for their #withrefugees petition
- To shed the light on the refugees crisis
- All of the above
Correct

Incorrect
Question X

X Question
Once you have planned, written, scheduled, and launched a social media campaign, are you through?
- No. Be prepared to continue the conversation you start, adapting content as necessary and responding to user comments
- Yes! Let it play out as scheduled, without alteration
- Probably? After all that work, actually running the campaign only needs minimal attention on your part
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Question X

X Question
What is a persona?
- A detailed fictional identity you create in planning a social media campaign to help you imagine your ideal audience member
- The ‘voice’ you use in writing your campaign messages
- A general overview of the kind of person you want to attract using your social media campaign
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Question X

X Question
Once you have identified an audience segment you want to target, how should you proceed?
- Immediately start flooding that new network with content you created for other channels, and move on to the next one without monitoring responses
- Spend time observing existing communities in order to gain an understanding of how each social media network functions
- Rely solely on social media advice blogs for insights into trends in online marketing, and design your campaign accordingly
Correct

Incorrect
Question X

X Question
If “Voice is a mission statement [and] tone is the application of that mission” (Buffer Blog), which of the following is the most true:
- Vary the ‘personality’ you use to guide your posts to prevent your audience from becoming bored
- Maintain consistency, concision, and authenticity in voice and tone
- Attempts at humour rarely fail, and should be used liberally
Correct

Incorrect
Question X

X Question
According to We Are Social’s Digital in 2016 report, which region has the lowest average social media use?
- East Asia
- Africa
- South America
Correct

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Question X

X Question
Based on recent social media demographic data from the US, to reach a young female audience, you would focus on researching:
- Snapchat or Instagram
- Twitter or Facebook
- LinkedIn or Instagram
Correct

Incorrect
Question X

X Question
Based on recent social media demographic data from the US, to reach widest possible number of affluent adults of all genders, you would focus on researching:
- YouTube and Facebook
- Twitter and Pinterest
- LinkedIn and Snapchat
Correct

Incorrect

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