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Evaluation (3)

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Question X

X Question
What should a basic “volunteer role description” include?
- Mission, task, skills needed
- Location, benefits, time needed
- All of the above
Correct

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Question X

X Question
What is the key benefit for a campaign that is pursuing a micro-volunteering approach?
- Micro-volunteering allows you to save money
- Micro-volunteering allows you to establish a rapport with your audience
- Micro-volunteering doesn't need planning
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Question X

X Question
When using LinkedIn, what is the best way to have good connections?
- By clicking "connect" on everyone who appears in the section "people you may know", because this section chooses the best for you
- By having as many connections as you can, because this way you will increase the chance to have good ones
- By advanced search based on relevant information, and by sending a personalized connection request
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Question X

X Question
How can you be active on social media to get more engagement?
- By simply posting content on your different social channels, because everything you share will automatically appear on your followers’ feeds
- By being responsive and posting interesting content moderately according to a well-thought-out calendar
- By sharing the same post many times because this way many people will see it and react to it
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Question X

X Question
How can you know what interests your fans more?
- By making an educated guess: if you spend enough time reading all their posts then you’d know
- By using the "insights" section in your pages on different social networks
- By simply asking them
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Question X

X Question
What makes the most effective profile picture when using social media as an organisation?
- A cute picture of your pets, spouse, children, and/or hobbies, to show there’s a real person behind the account
- A clear, high-resolution logo for your organisation, or a professional headshot for personal accounts
- A cryptic but enticing photo that encourages users to click through to see the rest of your organisation’s profile
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Question X

X Question
On Twitter, Instagram, and other space-limited social media overviews, what essential information should you include in your organisation bio?
- An inspiring quote from someone significant to let your followers understand your values
- A short description, incorporating relevant keywords and links to partner accounts and/or blogs
- Fun personal information that helps users understand what kind of people run the account
Correct

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Question X

X Question
In general, your profile pages should:
- Update your information as it changes, keeping current and relevant
- Maintain an archive of your organisation’s complete history as the main profile element
- Never include links, as these will be distracting
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Question X

X Question
All major social networks collect data on how users interact with posts (Facebook Insights, Twitter/LinkedIn Analytics). How can this information be most valuable to you?
- To get a snapshot of what posts get seen by the most people (overall reach)
- To gather information over time about which content and what posting schedule results in increased engagement
- All the above
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Question X

X Question
Which is most efficient when using social media for recruitment?
- Concise, regular, and timely posts – driving your audience to news and opportunities keeps them aware of your work
- Don’t post unless you have something relevant to say: your audience will remember you even if they don’t hear from you for a while
- Make sure you’re always posting things online, inactive accounts get quickly forgotten!
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