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Evaluation (2)

Evaluation (2)

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Question X

X Question
If you are paying attention to social media’s activity peaks, you should:
- Schedule posts during peak times to ensure that they're seen by users
- Prioritise posts for quiet times to ensure they stand out
- Avoid scheduling posts: users can ‘backread’ and find your material on their own
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Question X

X Question
On Twitter, how should you design content for maximum engagement?
- Re-word until your message fits the maximum character limit (140 characters)
- Limit your use of pictures and links, as Twitter is text-based
- You don’t need to use your entire 140 characters quota as long as tweet is appealing
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Question X

X Question
What is the best way to use Twitter hashtags to join a conversation?
- Use generic keywords like #helping or #volunteer to reach an audience of volunteers
- Use an existing hashtag along with one specific to your campaign
- Use multiple hashtags for maximum reach
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Question X

X Question
Posts on social media will gain more attention through use of emotion. However, you must be careful and ethical in its use. What is an example of ethical use of emotion?
- The post considers the wellbeing of individuals or communities involved in the story
- The post sensationalises the story to make sure you get the most engagement
- The post prioritises compelling perspectives as people are touched by human stories
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Question X

X Question
When using LinkedIn, what is one expert’s suggestion of how to maximise your reach?
- Fill in only those aspects of your profile that you feel are most relevant
- Don’t impose yourself on others, let them approach you
- Share narratives of success to tell an effective story about your organisation or campaign
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Question X

X Question
On Twitter, is it ever appropriate to repeat tweets?
- No, all posts must contain completely new content
- Yes, and you can expect the same level of engagement for each repetition
- Yes, but sparingly, otherwise it could have a negative effect
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Question X

X Question
Who would benefit from drafting a social media calendar?
- Any group that wants to strategically map their messaging, provided they have sufficient new content to do so
- A small organisation that does not need to track its engagement
- Very large companies working to communicate complex campaigns
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Question X

X Question
Select the best tip for how to maintain an effective presence on Facebook:
- Create long text-only posts updating your followers on your activities
- Hold back from participating in the comments after posting new content
- Occasionally share material from other relevant organisations
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Question X

X Question
What of the following would most strengthen your Facebook profile page?
- Forceful comments that stake a claim on your sector
- High-resolution cover photograph or illustration with clear subject matter
- Keywords and a description of your organisation in the page title
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Question X

X Question
Turn your social media traffic into subscriptions by:
- Posting identical material across all platforms, as engaging content will stand on its own
- Inviting people to like and follow your organisation; for example, by including explicit calls-to-action at the end of online posts
- Using your personal social media accounts to ask friends and family to like and follow your organisation’s social media accounts
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