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Question X

X Question
Social Media is ‘social’ because it is:
- Amateur, alternative and non-mainstream
- Open and user-based
- Free of charge
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Question X

X Question
Setting up a successful social media plan involves first and foremost:
- Identifying the tools your target audience uses and restricting yourself to these same tools to properly engage with it
- Identifying your main target audience and designing a plan to engage with it using all available social media tools
- Focusing on creating yourself and/or your organisation a good profile, irrespectively of who your audience is, or which tools they use
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Question X

X Question
Which social media platforms are best for sharing content that is predominantly visual?
- Instagram, Snapchat
- Instagram, Facebook
- Facebook, LinkedIn
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Question X

X Question
The best way to engage with your audience is:
- Making sure you’re always posting updates, that you’re always staying in touch
- Making sure you’re posting content that is likely to be shared widely
- Making sure you’re using the right tone to speak to the right people
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Question X

X Question
The best type of content is one that:
- Has the potential to go viral because of the emotions it sparks
- Best reflects your organisation’s ethos and mission
- Praises your and your organisation’s merits and successes
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Question X

X Question
What are social media?
- Marketing tools of value only to companies seeking to market their products to young people active online
- Networked online communication tools allowing people to share interactions and information
- Private communication networks for individuals to catch up with friends and family
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Question X

X Question
What is the most courteous way to engage with highly-visible individuals, groups, and organisations (‘influencers’) over social media:
- Do not follow any other accounts/individuals, but mention or tag influencers in every post you make in hopes they will follow you and share your content. Be noticed!
- Identify ‘influencers’ as part of your social media strategy, and occasionally respond to their posts in order to build a relationship over time. Have a conversation!
- Reach out to ‘influencers’ every time you post new content, asking them to share the post to their own followers. Be persistent!
Correct

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Question X

X Question
What does research suggest is the most effective way to gain results from your social media presence?
- Pick one form of content that will work best for your organisation, and create all messages using only that form in order to be consistent
- Post identical content across every network you can find in order to be ubiquitous
- Target your messages on a few social networks, but experiment with different forms of content in order to reach a broad audience who uses that network
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Question X

X Question
We know people have a limited attention span online, so we should
- Stay concise but creative
- Always prioritise images and visual narratives
- Use personal/human stories because people like them
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Question X

X Question
Why would you want to use an infographic?
- To communicate complicated information in a visual way that also spurs readers to take action
- Users of social media never read text, and therefore it should be avoided
- You have a simple piece of content you wish to share, but you want to make it look more ‘social media’
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